This is a great example of the power of a great brand.
I think the truly great brands make you turn off your brain. You see the brand and you surrender to it and what it means. Because you know it won’t let you down.
I can scarcely conceive of ever having a bad experience with the Apple brand for example. How weird is that?
I am Irish. So it’s not entirely unexpected that I like imported Irish butter.
Irish butter is better because the cows that produce graze on the lushest grass in the world. Because it rains all the bloody time the grass is especially rich.
The grass is green so the butter is golden. Literally.
So all other butter literally pales in comparison.
Lately I noticed that Whole Foods Market, who are a client, have replaced my native butter with butter from Iceland!
Now I studied Icelandic geography at school. It’s a volcanic rock in the ocean.
So consequently there is no way in hell their butter can be as good as ours.
But I trust Whole Foods to never let me down.
And they haven’t. The Icelandic butter is great.
Whole Foods have successfully over-ridden my brain.
To the point where I have started convincing myself there must a hidden meadow in Iceland where unicorns and dairy cows romp happily in the sunshine. In between squirting out milk that is the nectar of the gods apparently.
The power of a great brand.
I now believe in Icelandic butter.