Best advertising of 2010

How can you deny the success of Old Spice?

A great piece of film that really impacted the culture followed by deft navigation of the social media rapids. A top job all around from Wieden and Kennedy. This very obviously revived a brand that was all but dead.

And 26 million views on YouTube? Can’t argue with that.

Whip off your lens caps people, because film is back baby!

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