Tag Archives: vinny warren

What a big idea is. What a big idea does.

I read this online and it annoyed the crap out of me.

I’ve heard this notion promulgated a few times before and it’s always bandied about by the exact same person: a digital advertising exec who has never had a big idea in his/her life. But has nonetheless decided that big ideas are a bad thing (never met a marketing person who shares this opinion btw) and that instead “something digital” is clearly the way forward at all times. Oh and TV is old. And taglines too.

Aside from the fact that this was basically a poorly written press release for R/GA, it displays a singular and embarrassing ignorance of what a big idea is and what it does.

I think the author of this is the new biz guy there, so you have to expect a certain amount of hyperbole, but this guy clearly hasn’t got a clue what he’s talking about. But that doesn’t stop him does it? Oh no.

I learned big thinking from a guy who thought very big indeed. And I have been fortunate enough to be involved with and around big advertising ideas.

Big ideas make everybody happy. That’s what they do.

Consumers are happy, clients are happy, agency folks are happy.

Big ideas have energy. They go everywhere. Everybody wants a piece of them.

Big ideas have real value. They are an actual asset.

Big ideas are the result of big thinking. Ambitious thinking. Occasionally big ideas are the product of luck, but usually not.

Big thinking is a pain in the arse. This is why you see so little of it.

It’s not so much that very few people can have big ideas, it’s just that the amount of effort and energy and focus it takes to conceive and execute them (and maintain them) is frankly wearying.

There’s a reason big thinkers tend to be very energetic people.

Fearless Escape Podder tames ferocious mountain lion

mountainlion
I posted previously about an incident where i enountered some mountain lions on a shoot. You can read it here.

Certain parties of Dutch origin (a nation not noted for their courage around the man-eating cats, i think you’ll agree) had the temerity to belittle my heroism, saying that the mountain lion pictured in my post was no bigger than a house cat. I pointed out that the mountain pictured in that post was indeed the smallest of three that I wrestled with that day. And that I would try to find a more redeeming picture.

Well here it is. Photographic evidence that proves beyond a shadow of a doubt that i am indeed a fearless idiot. Look at the size of those paws!

The Escape Pod on the radio (again!)

This time a radio station in LA asked our opinion of last night’s super bowl ads. So opine we did!  You can listen below.

I am an experienced expert. Do not try this at home!

vinny1

That’s me (Vinny Warren) rubbing the head of a mountain lion. It was early morning and i was on a Budweiser shoot in California and slightly hung over. Still a bit giggly from the previous night, i noticed that the animal wrangler on the shoot (the spot featured a dog) had brought along three mountain lions which he’d chained up in the back yard of the rather luxurious house we were shooting at in the mountains outside LA. To my still slightly inebriated eyes, they looked very cute and placid.

I assumed, incorrectly, that these mountain lions were the nice, cuddly and domesticated variety of mountain lion. You know, THE TYPE THAT DOESN’T EXIST! So i foolishly got on the ground next to them and cuddled with them, putting my arms around their necks and generally treating them like huge puddy tats! Only then did i suddenly notice how HUGE their paws and jaws were. And i became a bit concerned. So i asked the animal wrangler why he’d brought them. his response soon sobered me up. “Oh, i just bought them and i thought bringing them here would help them get used to being around people!”. In other words, I was the first human these man-eating felines had  contact with.  Ever!  The blood drained from my face as I slooooowly got up and walked out of paw’s reach.

I should note that this is only one of a series of photos i had taken that day. this was the smallest of the three mountain lions i cavorted with that day.   i will try and find the others.