Finally reading Walter Isaacson’s great book on Steve Jobs.
I’ve noticed over the years that the more people tell me I simply have read/watch something, the more my innate rebellious streak kicks in and I can stupidly avoid experiencing something great.
Anyway, among other brilliant things Mr. Jobs was quoted as saying, was this:
“There’s a temptation in our networked age to think that ideas can be developed by email and iChat,” he said. “That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.”
Isaacson, Walter (2011-10-24). Steve Jobs (p. 431). Simon & Schuster, Inc.. Kindle Edition.
So true. I have always found that having ideas is like a random chemical reaction. You heat things up and pretty soon something unexpected happens.
There’s a tendency in our business to pretend that having great ideas is something that you can turn into a neat little process.
You can turn it into a predictable process. But the the output from this process will be very predictable. Never “insanely great” as Steve used to say.
A certain amount of pain and fear and uncertainty is absolutely necessary to create anything good. Sorry!
I find it interesting to watch how much our culture continues to revere Steve Jobs.
I am a huge Mac fan. I have only used Apple computers. Never a PC.
The cult of Apple has all the necessaries for a religion.
A hugely charismatic founder who created miracles, developed a huge following and died early.
And in the wake of death, his writings and speeches are being analyzed and shared for their wisdom and sometimes quite deep observations.
Yup, Steve had it all.
I came across this video today.
The power of his personality is palpable.
I hope you don’t mind me calling you Steve. And i hope you’re in good health. Here’s the deal. Yesterday I went to the Apple store on Michigan Avenue (chicago) because my macbook pro appeared to be acting up for some reason. so off i trudge to the apple store. turned out i had stupidly gotten moisture into it somehow. all my fault. stupid, stupid, stupid. so anyway there i sat. my enchantment with the apple brand ebbing away. katie, the apple genius, did all she could to console me as she tried in vain to enter my job into her system. it just wasn’t working. i was in no real hurry but Katie was apologetic and actually seemed to care. you don’t see too much of that these days.
After a while Katie just gave up trying and, apologizing profusely, informed me that there would be no charge for the repair to my computer due to the length of time i had been there. i couldn’t believe it. i could think of worse places to hang out than the apple store.
The interesting thing was that she had the power to make this decision without a bunch of BS. She made the call. And instantly restored my faith in the apple brand. i came back from the store an evangelist. telling anyone who would listen about my experience. this is why apple is one of the best brands in the world. and why microsoft can bleat on and on and on about what a ripoff an apple computer is and it won’t make the slightest bit of difference.
humanity, not technology, is the killer app.
So Steve, promote Katie pronto. she kicks ass.