Crispin Porter and Bogusky’s new work for KRAFT mac and cheese

here it is. i think it’s brilliant. mac and cheese is primarily about kids but adults love it too. it’s a unifying food, if i may. and this spot is shot so well. the kid’s performance is great. i wanted to punch that mac and cheese stealing dad!

Krafty goodness

Saw this in a mall yesterday.  nice use of the outdoor media.  to sell their “no artificial preservative” ranch salad dressing, they put a flower box filled with still-growing lettuces and an impressively real-looking fake bottle of salad dressing in front of the poster.  it really worked as a dramatic effect.  best outdoor thing i’ve personally encountered in ages.