Daily Archives: November 19, 2010

The curse of creative freedom

i have had a  lot creative freedom in my career.

that means being potentially the weakest link in the chain.

one thing this has taught me is that what this really means is that you have be the responsible one.   it’s a double-edged sword.

I remember one time shooting a  Budweiser ad and only when we were finishing it I realized that there wasn’t a single shot of a Bud bottle in the entire spot.

I felt guilty.

the client had approved this cut.  they loved it!

But it bothered me.   So I had the post house insert a bottle of bud into a three second scene at the end.

I actually felt better once i knew it was in there.

I had become more of a client than my client!


Damn you to hell creative freedom!!!