Especially when you consider how many brands are chosen in the semi-fog of the supermarket environment.
You’re standing there trying to discern which brand of smoke salmon, for example, is the best choice.
You know in your heart that they all taste the same.
It’s just a question of which brand speaks best to you at this critical moment.
I chose this brand of smoked salmon recently simply based on the packaging.
I was at Whole Foods Market (le yum!) and needed some smoked salmon for my pescatarian daughter.
And it being WFM, there were about 12 different types of sustainably caught smoked salmon.
I saw this one and went “Norway is good for fish…huge coastline!” and then I noticed that cool map of Norway created by the fish within. And I went “Cool!”.
And that was it. Game over.
Simply because of the appealing presentation.
And, quite simply because i don’t have room in my head for smoked salmon preferences.
There are lots of brands like that.
Brands whose fate is decided in a foggy millisecond, but who don’t capitalize on this opportunity.