found this on twitter. via @mkupperman, source of all things wondrous graphically speaking. i’m sure he intended it for amusement purproses only but as an ad person i found it fascinating. it’s basically a TV ad in print. and one that frantically sells the reader at all times.
this thing just doesn’t let up!
Wow. I’d read it because it looks like my life depends on it and I could die if I don’t.
yes vik. whoever did this was very conscious of the reader’s attention span and interest level. it’s a good ad. even after all these years.