Everybody in advertising and marketing needs to study this slide show prepared by this Wieden and Kennedy Amsterdam deep thinker (a deep thinker in advertising. I know!).
To me it serves a wake up call to marketers and ad agencies.
To get real. And to live in the real world. The world where sane people think and worry about themselves and the people and things they love. Probably not your brand in other words.
To stop with the social media bullshit and jargon and talk normal like.
And to attack problems on their own terms. You want me to give a sh**t about your brand? Then make me. Do something that makes me give a s**t about your brand. It really is that simple.