There’s a funny idea doing the rounds called agencywank.
Basically what they do is expose the bullshit ad agencies put on their own websites.
You know, where they all claim to have some proprietary process or “tool” that somehow differentiates them from their competition.
When we all know that the only thing that really matters is the creative output of the agency: the bit that the public sees.
So we were a bit taken aback to see The Escape Pod’s self-description included in the pantheon of bullshit.
Surely ADVERTISING AGENCY OF THE PRESENT, our positioning, is beyond reproach.
We indisputably are an ADVERTISING AGENCY. And it is undeniably THE PRESENT.
Surely there are richer targets for satire, was our thinking.
What we mean by ADVERTISING AGENCY OF THE PRESENT is that we react in an appropriate manner to whatever media landscape we currently find ourselves.
In 2007 this meant doing branded content TV shows. How many TV shows have you done?
In 2008 this meant using YouTube in an innvotive manner to precisely judge the timing of a retail back to school campaign.
And in 2010 it meant fusing the still-nascent Twitter with the old medium of TV to create something special.
Three rather dramatic examples of how we have been true to our mission statement of being the advertising agency that lives in the present.
But we understand that the person who created this tumblr might be a bit junior. And might not have the best judgement.
So we’d like to invite the creators of this bloggity tumblr thing to come to The Escape Pod for a drink and a laugh.
Afterwards, I personally will kick the living s**t out of you. It’ll be a hoot!
UPDATE: Owing to a sudden flurry of extremely tiresome and dull comments, I am shutting down posting comments on this post. You can only blame yourselves. you know who you are! We both know who you are. Tsk, tsk.