I have never played golf.
I grew up on the west coast of Ireland and there were tons of great links courses within easy reach.
But I never fancied the idea of golfing in the driving Atlantic rain. Call me crazy!
My only interaction with my local golf course amounted to standing around nervously on golf greens as my pals picked psychedelic mushrooms.
September/October was magic mushroom season and they grew like crazy on the sandy soil. Overnight like.
But I recently found myself engrossed in a golf game on ESPN. And it was amazing viewing.
It looked great on my HD widescreen TV. Amazingly good! And the drama was great too.
Golf is great TV viewing because it can be controlled from a production POV. Like NASCAR. You can put cameras anywhere, so the viewer really feels involved in the action.
These sports understand that TV is king.
And then, being a complete ad whore, I started thinking about exclusive audience that was watching this.
The kind of guys you can’t reach online because they’re too busy earning the money to finance a lifestyle that includes golf.
The BMW audience. The Rolex audience. The single malt scotch audience.
And as long as guys with money want to watch Rory McIIroy do on the golf course what they conspicuously fail to do on the golf course, there will live golf broadcast on your awesome TV. And there will be advertising associated with it.
This much is assured.