The most dramatic and suspenseful lunchbox opening ever! (new work for client Lunchables)

Some brands are iconic. They own their category. They are it.

Lunchables is one of those rare brands.

It’s the cool lunch to pull out when you’re a kid in the school lunchroom.

It’s full of fun.

Part game, part lunch. What’s not to like?

They should really call them Funchables. Sorry, I’ll leave quietly ;-)

So we thought simply presenting the idea of Lunchables in a really dramatic way would be a good idea.

Kids don’t have a lot going on in their lives when you think about it. So what they get for lunch is a big deal every day at school. It can make or break the day.

The spot is set at that moment of truth when a kid finds out exactly his mom put in his lunchbox.

Is it a bomb? Or is it a hit? That moment of truth.

4 responses to “The most dramatic and suspenseful lunchbox opening ever! (new work for client Lunchables)

  1. A hit? Jen, we like you! I think this is just good viewing. i love the situation. it’s the biggest possible ownable moment. “What did you get for lunch?”. I used to dread lunchtime at that age. we had no money! we couldn’t just go to the pub.

  2. Nice spot Vinny. Well done to your director for wringing the most out of those pesky kids. See you down the pub.

    • glad you liked it stephen. our director was Seyi (as I’ve taken to calling him!) from Station film. A one time Londoner in fact.

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