Some brands are iconic. They own their category. They are it.
Lunchables is one of those rare brands.
It’s the cool lunch to pull out when you’re a kid in the school lunchroom.
It’s full of fun.
Part game, part lunch. What’s not to like?
They should really call them Funchables. Sorry, I’ll leave quietly ;-)
So we thought simply presenting the idea of Lunchables in a really dramatic way would be a good idea.
Kids don’t have a lot going on in their lives when you think about it. So what they get for lunch is a big deal every day at school. It can make or break the day.
The spot is set at that moment of truth when a kid finds out exactly his mom put in his lunchbox.
Is it a bomb? Or is it a hit? That moment of truth.