I have lived and worked in the Chicago creative community for over fifteen years now. And one thing has always annoyed me about it. The lack of community among the creatives here.
There is no place for the hardcore creative to meet his fellow hardcoreniks.
There are inter-agency bowling leagues in the winter. There are inter-agency softball leagues in the spring.
But there’s nothing for the ad creative who loves being an ad creative and might possibly view softball and bowling as mere distractions.
For example, in all my time here there has never been a speech given by a famous ad guy that everyone felt compelled to go see. Never! That’s just weird.
Well, that is about to change in a big way.
Jeff Goodby is coming to Chicago to share his experiences and wisdom with us.
Thank the lord! This was beginning to feel like Uzbekistan from an ad community point of view.
The hope of the organizers (of which I am one) is that his appearance here will serve as a honeypot for the keen creative crowd. You know, the ones who live for this shit! Yeah! You!
And to that end we are attaching a little social experiment to the evening.
The first 50 creatives who show up to see Mr. Goodby speak will be automatically inducted into the Chicago branch of The Pompous Society. An elite Chicago creative clique that doesn’t exist yet. But will soon.
So please come along and hear him speak.
I met Jeff Goodby once at an Anheuser-Busch convention. He seemed like a thoroughly nice and funny guy.
And let’s face it, he’s a legend.
(thanks to Tim Dadabo for doing the VO. And Dana Krzysztofiak for doing the animation)