A word of advice to Apple: DON’T!!!

Watching the Olympics over the weekend i noticed a bunch of ads for Apple’s geniuses.

In a departure from the cool nothing-but-the-facts ads of the Steve Jobs era, these are intended to be funny.

Unfortunately, the ads are “funny” in the way that every other advertiser (that isn’t Apple and doesn’t have amazing products and services) tries to be. And it smacks of that same desperate desire to be noticed and liked.

Dudes, you’re Apple. Not Best Buy. You stand high on the mountain top, so please don’t stoop to the level of everyone else with a TV budget.

If you MUST be funny (and I’d think long and hard about that) remember there are different types of funny. And there are ways of being really entertaining without resorting to comedy: everybody’s default.

And these ads just feels flat and uninspired. The antithesis of everything Apple has come to stand for.

It’s actually damaging the brand in my opinion.


8 responses to “A word of advice to Apple: DON’T!!!

  1. Johnny Ferguson

    There is a disturbing groundswell of Apple disappointment among many of my friends, and indeed ‘friends’. It seems that Apple has entered a new era of complications and poor service. Apple always traded on elegant simplicity. It seems to me they could do with a good service or face their demise

  2. Absolutely Vinny. It didn’t tale long for the lunatics to start running the asylum. Bob Hoffman predicted this and said when it happens dump the stock. I’m just hoping that such unmemorable advertising will largely go unnoticed. But my finger is poised over the “sell” button.

  3. steakandcheese

    I never liked the celeb ads to begin with…now these…

    • i agree. these are ads from a corporation that has lost its moorings. the canary in the coldmine i would argue. APPLE IS FUCKED!!! ;-)

  4. Where can I see these ads – I’m curious!

    • they’re all over the net by now george. i literally couldn’t be arsed to put them on the blog. they’re just not worth that tiny effort.

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