You’ll notice there have been a slew of professionally produced viral videos that seem to have come from nowhere lately.
They’re slick and manipulative (as all good film must be to succeed).
I have a theory about this.
It’s the DVD generation growing up into film makers. One of the great things about DVDs was they felt compelled to pad the content with extras like commentary from the directors themselves.
Which is basically film school for free.
you couple this with the astonishing rate at which digital video cameras have simultaneously exploded in resolution and declined in price, you have the recipe for real change.
now if only these kids could access a worldwide audience.
the internet has shrunk the cost of distribution to nothing. zero.
i remember being slightly disturbed when i saw this online parody of my work years ago.
The production values were intimidatingly good.
The thing about film is it takes skill to do well. But now the hurdles facing film makers have been lowered in ways that would have been unimaginable 15 years ago.