You can read it here.
It’s a New York Times article about my first boss in advertising. He is a legend and justifiably so.
I have since had the good fortune to have met pretty much all the big names in modern advertising, however slightly.
And not one of them compares to him.
Jeff Goodby and Lee Clow are great guys and full of talent. God bless them!
But they weren’t him.
He saw things nobody else saw.
He instinctively knew what was right.
He was the best planner you ever met.
I especially loved his take on the state of advertising today.
He is as laser-like as ever.
When asked about today’s advertising, Mr. McCabe referred to the broad use of social networking, and he stressed that the objective of advertising is to sell a product.
“Right now we have a situation where ad agencies are screwing around, trying to embrace technologies that they don’t quite understand, trying to prove they are with it,” he said. “The world is full of these people dancing from foot to foot, but there aren’t many of us coming up and saying, ‘Got a match?’ ”