Like everyone else i eventually succumbed to the viral wonder that is the KONY THING
Unlike everyone else, i actually work with the bullshit arts.
It’s my job to distract you and tickle you into doing what i want you to do.
It’s a tough thing to do.
So my hat is off to anyone who manipulated the FB community into caring about kids in Africa for even one second.
You have done a wonderful thing.
I did some work for an Irish relief charity a few years ago.
I spent two weeks exploring their relief efforts all over Ethiopia.
And what impressed me most was how scientifically dead-on relief efforts had become.
The image of the bleeding heart unloading grain from the back of a truck is 40 years out of date.
And the era of aid money somehow ending up in an african dictator’s pocket is similarly long gone.
Yet that image persists.
And it hurts efforts to raise money for the continent that was raped by European colonialism.
Africa got fucked.
They were doing quite alright without us.
And guess what, there are consequences to that. That stretch across centuries.
So anything that can bring Western attention to the post-colonial mess that is Uganda has to be applauded.
But my problem was with the execution of the KONY film.
Not its content.
It felt like it it was playing its audience too much.
It felt like an ad agency feel good pitch video.
And this director really loves himself and his family as on air talent.
He was annoying but clearly had access to great post production.
I lasted ten minutes before i turned off out of sheer greasiness.
It was cloying and manipulative in ways i am all to familiar with.
So I didn’t like it.
but millions did. and they win by outnumbering me. yay them!
And anything that diverts mainstream American culture to a place 99% of them couldn’t find on a map is undeniably a good thing.