i loved this.
It’s for UK and Ireland betting giant Paddy Power.
Paddy Power started out, you guessed it, in Ireland.
The UK and Ireland have a very relaxed attitude to gambling.
“Betting shops” as they are called, are everywhere.
And you can literally bet on anything.
But it’s mostly horse racing and sports.
The pub i worked in as a teenager in Ireland had a betting shop next door.
The punters would watch the outcomes play out on the tv screen in the pub, having a pint.
I saw the extremes of gambling and i didn’t particularly like what i saw. enough to put me off gambling for life.
So that’s what this is advertising. Betting on horse racing.
More particularly, a specific horse racing festival in the UK in a place called Cheltenham.
It’s very popular with Irish horse racing fans, ie gamblers.
These guys went out on a limb creatively and are being rewarded with a viral hit.