The true story behind Apple’s Think Different ad campaign

This was recently published in Fortune magazine.

It was written by Rob Siltanen, the guy who wrote that famous commercial that helped kickstart the revival of the Apple brand.

You can and should read it here.

I remember when that commercial came out i was one of those who thought it was a stretch at the time.

And it was a stretch. A huuuuuuuuuuuuuge stretch.

Gandhi for Apple? Really? Who’s next, Mother Theresa? Oh, you have her too! I see…

But it all makes sense now, doesn’t it?

Because everyone delivered in ways that were unimaginable at the time.

Though I will say i did happily buy myself a purple iMac when they came out shortly after this campaign ran.

The saying ‘success has many fathers but failure is an orphan’ is one i’ve personally experienced more than once. A good thing!

So it’s nice to hear the actual writer’s side of the story. And good to see him going out of his way to credit everyone involved.

That matters. Boy does that matter!

Nice job Mr. Siltanen.

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