Here’s the situation.
I am a co-owner of a Chicago advertising agency named The Escape Pod.
We do some of the best advertising in the city.
How do I know this?
Because people keep telling us we do. and we won the “best in show” award a couple of years back in the chicago ad awards.
And this year, we, the comparatively tiny Escape Pod, had more finalists in the Cannes advertising competition than any of our behemoth competitors.
We are talking BILLIONS OF DOLLARS in billings here.
Leo Burnett and DDB CHICAGO and DRAFTFCB are about as big as it gets.
Yet somehow they managed to be so uninteresting, as to be waaaay less interesting than us?
Because that what it amounts to.
Their work was meh!
And ours, by comparison, wasn’t meh!
We were more exciting on some level.
That was the decision of the 2011 Cannes jury.
Now that doesn’t make me chest-puffingly proud.
Being better than meh! is not the greatest boast.
But apparently it’s the case.
Now, imagine you’re a Chicago business reporter.
And it’s your assignment to write a story about the Chicago advertising scene.
Where you gonna look?
At the new exciting flavor or at the old weak sauce flavors?
Well this guy went for the old weak sauce flavors.
And guess what was in the first sentence he wrote?
A reference to my now decade-old work that i did at my old agency.
The good old Budweiser Whassup! campaign.
That was me. I did that one.
I haven’t worked at that agency for six years.
Yet this reporter chooses to continue to follow the arcs of these fading comets?
Yet another story about how these guys can’t get a decent ad out the door despite getting hundreds of opportunities to get it right each year.
That’s making the Chicago ad industry look real good in the eyes of national clients.
Nice job guys!
And you’re in the image business? That’s just embarrassing.
Please tell me you didn’t solicit this story. Please tell me this wasn’t intended to promote your brand, and by extension the brand of the Chicago ad industry.
Read it here. But only if you hate me!