i saw this recently in real life and it made a huge impact on me. It’s for Kingsford charcoal. The kind you use in barbecues.
I was captivated by a commercial for charcoal. Never thought I’d write THAT sentence.
It’s a good example of what i was was raving about yesterday.
At the end of the day, Kingsford knew they were going to be doing a TV commercial.
And they wisely avoided the meh comedy that characterizes 90% of TV ads.
And went for a more romantic and emotional route. And they succeeded mightily in my estimation.
interesting fact. Kingsford charcoal was started by Henry Ford. He had very precise specs for the boxes that his suppliers shipped their parts in. The boxes had to be a certain length and be drilled a certain way.
He then disassembled the boxes and voila! he had free pre-cut floorboards for the Model T courtesy of his unwitting suppliers.
He then had the cheek to start a charcoal business from the rest of the boxes that he didn’t use! KINGS…FORD charcoal.