An extremely well thought through and concisely written piece by an advertising planner from Amsterdam.
We at the escape pod have had more actual experience than most in the online and social media arenas.
We’ve gotten our hands dirty so to speak.
So we actually know what we’re talking about! Imagine that. Advertising people who don’t just spout theory and jargon.
I get the feeling this guy is a like mind.
As he says himself, his piece isn’t a Luddite rant against new technology. It’s a plea to marketers and agencies to stop getting high on digital bullshit, essentially. And to get real.