Herman Cain is seeking the republican party’s presidential nomination to become the second African-American president of the USA in a row.
Never thought I’d write that sentence. That’s progress!
And Herman is getting a lot of attention and support over here.
Herman used to be the CEO of Godfather’s pizza chain.
He was in retail. So he knows the power of a good offer.
And he has one. And it’s brilliant.
9% tax on corporate income.
9% personal income tax.
9% sales tax.
One thing I’ve learned is that Americans are obsessed with taxes.
Remember, this whole country basically got started because they don’t like taxes. I’m looking at you King George!
9-9-9 sounds great too. Herman is wisely betting that people will focus on the bits they like (lower taxes for me) and ignore the sales tax bit. And I bet they will too. “Hey, I can buy a second hand Maserati!”. Herman’s sales tax won’t apply to used goods. Which also suggests an environmental sustainability angle if he needs it.
But the real genius is that Herman has put something concrete (a product) out there for people to talk and think about. Not just a bunch of blather like everybody else.
I can’t tell you a single thing Romney is promising. But like all politicians he’s probably trying to cover all the bases, ie, the sensible strategy.
Cain has instead focused his message into something that gets analyzed. Something you care a lot about and something that he can potentially make happen.
And the more it gets analyzed and debated, the more people are talking about Herman Cain. And not talking about all the other guys who only offer talk.
Great marketing and great communication. In one!