Suddenly there was all this renewed interest in the advertising industry.
But unfortunately the show focused on the least appealing part of American advertising: the WASP NY agencies of the early 60s.
Before the New York “ethnics” got involved and made advertising interesting.
It’s called THE REAL MAD MEN. And it was written by Andrew Cracknell.
Who is Andrew Cracknell? Andrew Cracknell is a veteran of the UK ad scene. A seasoned advertising pro who has seen it all and done it all and lived to tell the tale.
These days Andrew basically sails around the world on a yacht called….you’re going to like this…SEVERANCE.
In other words, Andrew Cracknell won. You should listen to Andrew, perhaps.
In his book he retells the stories of the renegades of creative advertising revolution of the 1960s.
I just got it and am reading it in my own unique way.
I can highly recommend it though!
I have read pretty much all the books on this era and I know all the stories, true and apocryphal.
I worked for one of these legends in my first job. I intersected with the twilight this world.
This is kind of like that definitive Beatles book that was put out a few years back.
It’s indispensable if only for its thoroughness. You already knew all the major stories, but it was nice to have all the details filled in.
“I didn’t know that Ringo lived at 45 Misery Drive. I thought it was 54 Misery Court, etc”.
Similarly, i got a nerdy buzz out of finding out that one of the Ds in DDB (Ned Doyle) was quite the lothario.
You won’t find that out on the DDB website.
Having worked in the biz for decades, Mr. Cracknell is rightly leery of some of the hoary old tales about the legends of the 1960s. He has a keen nose for bullshit.
The Real Mad Men is a great history of what was the most exciting period in the advertising game.
If you’re an ad geek like me you will lap it up.