Just found these the other day.
It’s an interview with Bob Lachky, former head of advertising at Anheuser Busch. The guy to whom we used to present our ideas for Budweiser and Bud Light when I worked on those brands.
He’s the guy who approved such pop culture advertising classics these gems.
YES I AM for Bud Light.
I LOVE YOU MAN for Bud Light.
THE BUDWEISER LIZARDS. AND FROGS.
REAL MEN OF GENIUS for Bud Light
And my personal favorite…
As you’ll see, Bob should run for US Senate. He would win in a landslide.
Instead he chose to oversee the creation of some of the best advertising in the world.
Bob and his colleagues really understood their business and the advertising business and the media in general.
So perhaps more credit than I’d like to admit should go to Bob and the guys at A-B for their role in creating some really great advertising over the years.
More than once he made a call about something in one of my ads that I only realized later was of critical importance.
The story that many people, including many in the media, wanted to believe was how hard it was to sell our brilliant ideas to that stupid enormous beer client.
And nothing could have been further from the truth. They were the center of excellence. Not us.
As you’ll see.
Everyone interested in advertising, marketing and the media should watch this four part masterclass.