I remember 14 years ago having this idea for Bud Light, which i worked on back then btw.
A guy walks into a convenience store and gets a six pack of Bud Light.
He leaves the store.
We see someone suddenly appear to walk right behind him.
And then somebody else. And more and more people.
And he looks behind himself and realizes they all want his bud light and the yakkety sax music kicks in and the whole thing speeds up into a Benny Hill ending. The mob runs through a ladies’ sporting changing room. Old bald men get slapped on the head etc. As they chase the Bud Light guy all around.
To me this was as good as it was gonna get. I felt it was perfect for the rather juvenile tone of the brand.
People at the agency felt Benny Hill was too downmarket for Bud Light.
Exsqueeze me! It’s Bud fucking Light. It’s perfect.
I couldn’t believe it.
It’s still perfect.
But you move on, don’t you.