I personally love exploiting the media to max out their usefulness.
There’s an art to using and abusing the media.
I have done a lot of this. It’s great fun.
So i am a fan of our Wheat Thins work. I love the mixture of twitter and TV.
It was going to be done at some point but we were just the ones to do it too.
Our experience in shooting lots of reality TV really paid off here.
This was easy for us. We knew exactly what we were getting into.
Jeff Greenhouse recently did a nice analysis of the idea that I liked.