Like many city dwellers i was perplexed by NASCAR’s success. Until i experienced it firs hand while working on Budweiser.
Bud sponsored Dale Earnhardt Jr. A superstar of the game.
And i had the great honor of writing the very first Dale Jr. Bud spot.
This is it. I based the spot on something Dale said in an interview with Rolling Stone. He was asked how he might improve NASCAR. He replied “put music in the cars”.
If you’ve never experienced the NASCAR culture it’s hard to understand the passion it evokes in middle America.
They fucking love it. And if you go to a race you immediately understand why.
This is a sport that organically grew up in the south of America.
These guys are cowboys.
These guys are also astronauts.
They are heroes.
So THIS prayer is entirely appropriate then.
Ironically i found it on a UK website.
This man of the Lord has it entirely right.