Having done a lot of online video and a ton of :30 TV I am, i think, finally in a position to bore you all to death on the subject.
:30 is no time at all. It’s the blink of an eye.
An online video can be as long as you like.
That’s the biggest difference. You actually have time to relax and tell your story.
So all you need is a story worth telling. So go find one.
That’s very liberating.
But it means your time limits and discipline must be self imposed. Your video still has to race along, desperate not to lose your viewer’s attention. Just like on TV. The uber lesson that nobody gives a shit still applies if you seriously want people to watch your video, if you want to earn your own unpaid audience.
The biggest difference, creatively, is that your ideas have to be bigger.
Bigger in this sense. At least this is the filter i put on my ideas.
Could you squeeze a half hour TV show out the idea?
If not, then you probably just have a TV commercial on your hands.