Our various forays into actually using social media on behalf of clients has taught us all some interesting lessons.
Here’s one that I noticed.
Social media is great for corralling your brand fanatics into one place and interacting with them.
This might be blindingly obvious but here’s why it’s great in reality.
If you have a national brand you have some super fans. People for whom your brand has a special place in your heart. Sometimes for reasons you might not want to know! But they love you and they have energy.
They’re the ones that tell others about you.
So now you have the means to organize these people and focus and harness their energy.
All the Brillo Pad freaks now have a place to adhere to that brand in a very direct way. Something they’ve always wanted to do anyway. “Soap and metal filings are so fucking cool together man!” “Fuck yeah! Andy Warhol totally knew what was up.”
The question then becomes how do you recruit the biggest possible army for your brand. Because that’s something that social media allows you to do.
You just have to put out things that are shiny objects that will attract the brand nuts.
And once you have recruited them you can suggest things they might do.
You can use them for good or for bad.
Just don’t invade Poland!