Kenny Powers. CEO and winner of the 2012 Cannes Grand Prix for sheer awesomeness. This is how it’s done. Via 72andsunny, America’s current advertising champions. My hat is off guys!
UPDATE: when this video is as insanely popular as it surely will become, I predict two things will happen.
One, the ad community will bitch that 72andsunny just rode Kenny’s wave and ANYBODY could have done that.
Two, they will draw comparisons between it and and Reebok’s Terry Tate, office linebacker.
The short answer to both these questions is “Yeah! What you gonna do about it?”