Daily Archives: June 16, 2011

More new work for Claussen pickles


Be honest.

One of the reasons you got into advertising was because you thought it was kind of cool and glamourous.

And it kind of is. Even now.

You get to have a fantasy job: dreaming up things all day.

And you get to go to Hollywood and shoot wee films with the best talent in the world.

And just like Hollywood we have our own Oscars.

And it’s the Cannes Advertising Festival.

It’s the world championship of advertising and it’s the closest we ad folk get to actual glamour.

So we’re going to Cannes.

This will be my second trip to Cannes.

My first one worked out spectacularly well!

Maybe my presence there is the key to success. Let’s test that theory.

I’m really looking forward to it.

And I’m really tired of the award non-winners who tsk tsk and pooh pooh the “excess” of it all.

Adverising people work really, really, really, really, really, really hard.

We don’t deserve to blow off a little steam?

Oh yes we fucking do.

And Cannes is that.

Every creative industry has award shows. It’s part of the game. Part of the fun. We all do it

But the best part of all this Cannes partying is that you make great connections with ad folks from all over the planet.

It’s a trade show. It’s actually useful. That bit gets overlooked by people who have never actually been there.

You will see something that will shake you out of your regional coma.

You will meet someone from Bulgaria who will blow your mind. And take you to a party that will blow your mind.

The whole world comes to Cannes.

And that’s what makes it special.

And everyone dreams about someday lifting a Cannes Grand Prix.

And let me tell you from experience, it is the best feeling in the world.

Having thousands of your peers cheer you and hail you as the best in the world is a feeling that could very well go to your head.

But then you’re back home taking out the garbage a few days later.

That kind of breaks the spell to be honest.