Claussen pickles are easily the best pickle in the American supermarket.
I was not a pickle connoisseur. So I was completely fresh to this category.
And Claussen pickles are demonstrably better than their competition. They look better. They taste fresher because they are fresher. It’s all good here.
There’s just one tiny problem.
Claussen pickles are in a different section of the supermarket than where you might automatically – and not unreasonably – shop for pickles: the pickle shelf.
Claussen pickles are the only pickles housed in the deli chilled section area. Because they’re chilled to keep them fresher. So you have to go slightly out of you shopping way to find them. But they’re worth it.
So we thought we’d point this anomaly out in the advertising.
We shot this in a lovely grocery store in Jersey City, New Jersey. And yes those are real actual bona fide average people.
But the huskies are totally fake!
It was directed by Sam Cadman of Trigger Happy TV fame. Sam was a joy to work with and a fountain of ideas. Thank you Station Films.
These were edited by Graham Metzger at Hootenanny Chicago. Who had a baptism of reality advertising fire. Thanks for all your and Sean’s efforts and patience and ideas.
And thanks to Greg and all at Burn Crash Repeat in New York for the kick ass graphics. Once again.
Gratitude too to Ben Kay and Dave Trott for their help in casting our talent, Roger Barclay. He used to be an officer in a British Army cavalry regiment you know.
Great job Roger. You were perfect. Thanks man.
And of course, none of this would have been possible without the cool folks at Claussen.
Gary Berger, Lynne Strickler and Heather Fries.
Thanks so much. This was a lot of fun to do.