Herculiner is a do it yourself pickup truck bed liner.
You coat the back of your truck with the product and it creates a scratch proof lining that provides great traction in the back.
Lining your own truck bed will typically save you about $400 vs having it done at a car dealership. And all you’re really doing is essentially painting the back of your truck. Even I could do this! I suspect strongly.
So what we have here is a product that is a fundamentally good idea.
And one that naturally lends itself to dramatic demonstration of its efficacy.
So that is exactly what we did.
To demonstrate how resilient Herculiner is we dropped a stuntman clad in a suit of metal armour into the back of a truck and sped off around an off-road track. Our stuntman banging around in the back of the truck as it went.
Our stuntman/actor Shark, yes that’s his real name, was a trouper and a bona fide tough guy.
He spent an entire day wearing 200 pounds of metal in the blazing Calfiornia desert sun.
He even got a split lip for his trouble. You can see where he got it in the spot. It’s the bit where he bounces up into the air and lands on his face as the truck hit a bump
Well done Shark! Hope to work with you again. Thanks man.
The spot was directed by Brad Demarea and edited by Graham Metzger at Hootenanny. Big thanks to Nicholas Simon and all at SMACS productions for pulling all this together so fast and so reasonably. Top job sirs!
We couldn’t be happier with this spot. Everything lined up perfectly on this one.
Kudos to Escape Pod media maven Matt Johnson for having the idea of putting a guy in a suit of armour in the back of a truck. And thanks also to Escape Pod producer Kent Kwiatt for suggesting sending him around an off-road track.
And thanks to Herculiner clients Susan Sperling and Brian Bohlander for immediately recognizing the value in this idea and for being such great sports on the shoot.
Fun was had to say the least.
As it should be!