Attention ad students: an excellent article on ad headline writing

via the lovely ben kay’s blog. how good is this article? I actually read it. and it was looong! You can read it here.

3 responses to “Attention ad students: an excellent article on ad headline writing

  1. great article.

    one headline I try to “copy” (since these are mostly from Comm Arts annuals and this one was as well) anytime I’m sweating my ass off is for some Cannadian beer.
    it was a shot of bottle with a headline: “Women buy themselves flowers.”
    love it.

  2. If every email marketer knew how to write headlines we would be spending days opening emails vs mass deletion. You should teach at U-Chicago B-School Vinny!

  3. interesting
    in my spec book more than 40 years ago, i had a headline:
    HOW TO WRITE A GREAT HEADLINE
    i don’t know whether it was good or not, but i got a paying job with it
    7000 dollars a year…………………………….

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