It’s taking place this Thursday the 26th of May at the Sax Hotel from 6 to 9.
in preparation i wrote this hopefully helpful list for ad creative wannabes.
it’s what i needed to hear back then. that’s for sure.
Ten things I wished I’d known when I was in your shoes
1. Purchase a solid pair of shoes. The journey to your dream job in advertising may well take much longer than you’d like it to. That’s just part of the process. The reality is that you could just be wasting your time and maybe advertising just isn’t for you. The people that actually do get the great jobs are praying that you’ll have exactly this thought and give up on your advertising dream. It’s a war of attrition. Persistence pays. Up to a point ;-)
2. Target somebody. Whose work do you admire most? Well why not just impress the shit out them somehow. Focus on the place(s) you really want to work right now. The clock is ticking here. If you don’t make a name for yourself quickly in advertising, it probably won’t happen later in your career. Advertising is a race.
3. Your first job matters. Who does the basic programming on your future career? Your first creative director. Work for someone whose work you respect and steal their act. This is very important
4. Don’t try to be funny. I know ad award shows reward comedy but that’s because comedy is easy to agree on. You’re not a comedian, you’re an advertising person. Show me that you can actually sell things. And that you have emotional range. The ad world is filled with vaguely funny Chandler-from-Friends types. We’re good for that! Thanks!
5. Work like a dog. You are probably young, cheap and single. Take advantage of this. Work your ass off. Prove yourself fast.
6. Exit your comfort zone. Right now you are also probably flexible and mobile. This doesn’t last. Use it. Leave the city/country you grew up in. Have an adventure. Why not?
7. If you want money you have to ask for it very directly.
8. Do something famous fast. Focus on building your personal brand and make sure you are eminently marketable at all times. Advertising can be a crazy business. Don’t get too comfortable. You will probably get fired a couple of times in your career. Always be ready for that.
9. Learn to stand up for yourself. Bill Bernbach said something to the effect that the the right doesn’t always displace the wrong but the energetic always displaces the passive. Having a lot of energy and attitude gets you a long way in advertising. Because sometimes being loud and passionate makes everyone who isn’t loud and passionate shut the f**k up. So you win!
10. Cultivate your mind. As advertising creatives we literally live by our wits. So the more you nourish your mind the better. Follow your passions. You never know how they can pay off in the future.