Daily Archives: May 15, 2011

This is a genius idea

Came across this awesomeness at the Lego Store with my son at the mall the other day.

It is sheer genius.

Here’s how it works.

You stand in front of this augmented reality gizmo and you get to see the lego model you’re considering buying in 3D projected onto the box you’re holding.

And let me tell you for a fact, ALL the legos look waaaay better in 3D.

it’s involving.

it’s dramatic.

it instantly creates demand and sells like a mother.


top marks all around!