The secret to editing film. Revealed at last!

I have spent the last two weeks furiously editing the latest Escape Pod work for client Claussen PIckles.

I have spent a LOT of time in various edit suites here in Chicago and LA over the past year.

And I’ve had some time to consider the entire film editing process as you can imagine.

And I think i’ve finally cracked it!

Editing is all about…hang on, one sec.

“Oh really, lunchtime already? Indian sounds great! Chicken Masala please. With a side of rice. and what do you call those things…Samosas? the vegetable thing, you know. And some nan bread of course…Lovely! Thanks!”

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz.

11 responses to “The secret to editing film. Revealed at last!

  1. And toast. And coffee. And tea. And sparking water (if you will). And biscuits. And chocolaty things. And sandwiches. And sandwiches. And sandwiches. And suddenly you have a brand new ad and brand new gut. It’s the production way.

  2. … one of the few perks left.

    Happy days.

  3. I’ll finish the post for you.

    Having been in my share of edit suites, and having partaken of the wonder of film editing, I can offer you the secret key to-

    Man this chair is comfy. Is this real leather or that faux crap that PETA pushes? Real leather? Man, it’s really soft. And the cushion is fantastic. It’s like a giant upright bed.

    ZZzzzzzzzzZZZZZZZZZZZZZzzzzzzzzzzzz

    • theescapepod

      And might i just add….zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzZZZZZZZZZZZZZZZZZZZZZZ

  4. Did you ever read Ruthie and Robbie talk about pickles? I hope you read it before filming!

    http://adcontrarian.blogspot.com/2009/06/robbie-and-ruthie-talk-about-pickles.html

    Love claussen btw the sour pickles!

    • very funny howie. well you’ll be glad to know that we avoided all the marketing claptrap. as you’ll see our message was based very much in the real world. very fun shoot too

  5. Ahhh, but have you ever had the client insist on being in on the edit? It goes from ZZZZzzzzzzzZZZZ to AAAAAAAAARRRRRRGGGGGHHH!

  6. Shit, you know you’re getting long in the tooth when you almost forget about the hookers and the blow. But I kind of thought they were still a given.

    Cheers

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