I fully realize that I may very well be writing this for an audience of one: me.
This will take some tiresome explanation.
I started out doing yer classic TV spot.
It was fun.
I was good at it.
But one thing that remained constant was the desire to see interesting films.
So we kept doing that.
Only we lost all concept of time over the years.
Now doing a thirty second spot feels fresh again.
But it also feels small.
30 seconds is nothing really.
i used to strain against the limitations of the thirty second tv spot. and try to fuck with it.
and now i look at these same limitations in a totally different way.
i kind of like them.
I have fallen in love with the limitations of tv advertising.
somebody shoot me!