AN OPEN LETTER TO THE A.I.C.P. FROM AN AD AGENCY

Your entry system is maddening. I have just watched an Escape Pod employee spend the better part of two days attempting to submit videos for consideration for an AICP award.

Why we couldn’t just submit youtube links is beyond me.

The AICP aren’t the only ones guilty ones by the way. Most ad awards show entry processes are excruciating.

Awards shows would do well remember that their primary function, aggregation, no longer applies.

Long gone are the days when the creative commnunity waited with bated breath for the issuance of the latest ad annuals to see what’s hot around the world.

And the award winners were showered with PR. Which could result in new business wins.

Not any more.

These days if an idea is any good you see it online days later.

So at the very least you’d think award shows would strain to make their very expensive entry systems at least user friendly.

But none of them do.

And frankly it’s annoying.

They might not realize it but they may well be at a tipping point.

The old cost/benefit analysis is not working particularly hard in their favor.

2 responses to “AN OPEN LETTER TO THE A.I.C.P. FROM AN AD AGENCY

  1. Christine Bencivengo

    Can you please tell me where I can get the lemon head candy from? I am going through chemo and have this horrible taste in my mouth. Someone suggested I try lemonheads, but have not yet been able to find them in the local stores. Thanks!

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