An academic dissection of our Wheat Thins campaign

The team at the New Media Research Studio at New York University did a really thorough and astute analysis of our Wheat Thins Twitter-meets-TV campaign.

Wow. Nicely done! And thank you.


You can read it here.

They really understand the idea and our intentions for it.

Not everybody did initially ;-)

But that’s quite often the case with things that are new. And as we’ve discovered, some people have just one gear: skepticism.

Kudos to our client for pursuing this idea to the extent that we have.

It’s great fun to do and it has really taken on a life of its own. Which is the ideal situation.

3 responses to “An academic dissection of our Wheat Thins campaign

  1. So, has the campaign resulted in improved sales figures? That’s the litmus test.

  2. Is it true you pay employees at the EP in boxes of wheat thins now?

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