The team at the New Media Research Studio at New York University did a really thorough and astute analysis of our Wheat Thins Twitter-meets-TV campaign.
Wow. Nicely done! And thank you.
They really understand the idea and our intentions for it.
Not everybody did initially ;-)
But that’s quite often the case with things that are new. And as we’ve discovered, some people have just one gear: skepticism.
Kudos to our client for pursuing this idea to the extent that we have.
It’s great fun to do and it has really taken on a life of its own. Which is the ideal situation.