This next ad directed by Howard is for an AMC muscle car type car. AMC (American Motors Corporation) were a funky American car brand from the 50s. This car was clearly a bit of a departure for them design-wise. Hence this ad.
Mr. Zieff played this one really nicely. Great casting. And it has that unmistakable 1970s American film vibe.
I love the way he paced his films. They feel really roomy and airy and inviting to watch.
This one is called THE CHALLENGE.