Howard Zieff was one of the pioneers of TV commercial direction.
And we at the Escape Pod were lucky enough to get a copy of his reel from someone who worked with him back in the day. So we digitized it
Howard was clearly the go-to guy for DDB and Jack Tinker and Carl Ally. And you can easily see why. His work is cinematic and crisp. And he had a deft touch with casting and talent direction.
This is one of my favorite ads of all time. It’s Cliff Freeman 20 years before Cliff Freeman was Cliff Freeman. It assumed the audience knew something of the commercial making process. And it works in a visceral manner. You can feel the acid reflux in this actor’s oesophagus.
And it’s hilarious.
Alka Seltzer “Spicy Meatballs”. Enjoy!