We recently shot a second series of Twitter-based ads for client Wheat Thins. One of my personal favorites was one where we confronted @Tzeoderek from Portland Oregon who had expressed doubts about the veracity and authenticity of our original batch of commercials on Twitter. He had the temerity to call them “uber fake”.
Well, Derek sure believes in us now!
His reaction was priceless. And it all made the cut. Thanks for playing along Derek. You were money. As was our intrepid talent Brian Palatucci who winged it very nicely.
This commercial is airing tonight during the People’s Choice awards.