For the benefit of my American reader (hello Gary!) PAGE 3 girls are a UK institution. They appear on page 3 of the UK’s biggest selling daily tabloid newspaper – The Sun. They are naked basically. And this was created to celebrate the 40th anniversary of their first appearance in this extremely populist daily.
This parody of the Old Spice ad twists it around nicely. And it’s well shot. I’m guessing this will travel well through the culture. Just a wild hunch. Call me crazy.