I couldn’t agree more with Clint.
I have been lucky enough to have had a lot of creative freedom throughout my career. I like to think some of that luck is down to me putting myself in my client’s shoes. And imagining what they view as success. And then doing my damnedest to achieve that.
Creative freedom means the freedom to respond to your first impressions and act on them without too much interference. A certain amount of self- filtering is just necessary and good. But after a while nothing gets through the sieve!
And most problems simply aren’t that complicated. They just aren’t. And there’s a lot to be said for taking the path of least resistance.
Therefore all you’re left with is execution. So hire people who can execute really well.
Wow. Think i just solved American advertising!
Time for a beer.
*thank you eoghan nolan for this quote!