i fully realize that this blog has degenerated into slavish plugs for the new ally & gargano book. that’s mostly due to my love of the book. it’s also due to the fact that i am insanely busy and reading the book is relaxing for me. it has become my refuge.
legendary copywriter tom messner, founder of messner vetere carey berger schmetterer (later messner vetere berger mcnamee schmetterer, later euro mvbms etc) has kindly agreed to a blog interview about his a&g days.
tom was clearly a huge force in the agency’s success at its very zenith. something amil gargano points out in the book. tom is the bomb!
ally and gargano clearly attracted the most energetic creatives. you get that sense from the book.
the place ran on adrenaline.
you could argue that all agency startups do.
but what you do with all that adrenaline is the key part.
and ally and gargano clearly maxed it out.
they didn’t suffer fools gladly and they were all about selling the product.
and that was their real point of difference.
their ideas throbbed with very obvious effectiveness.
everything they sold immediately felt like the smart brand choice in the category.
anyhoo, tom has agreed to be interviewed.
i know i have a ton of questions i want to ask. him.
do you have any questions for tom?