It mentions how many high-powered creatives feel that traditional advertising models (ie, the big ad agencies) are no longer fun.
And these guys were at the very top, making the most money. But money isn’t enough apparently.
Of course it isn’t.
Creative people really just want to make stuff. That’s why we got into this business.
That’s what we’re good at. Or should be good at.
But as you move up the chain of command at big agencies, the thing you trade off is fun.
Instead of fun you get money and you have to go to a ton of meetings about shit you really don’t care about. not a recipe for fun.
I predict an explosion of new creative agencies. you know why? because that’s the only way to have fun in advertising anymore. it’s a lot more fun to be a pirate than to be in the navy. better hats for one.
And I personally think the advertising holding companies may well be reaching their year zero. You can only suck so much cost out of something before it becomes a dried out husk that even a gentle breeze could blow away.
But luckily for advertising it looks like there is about to be an entrepreneurial explosion as the creators of the advertising once again seek their due.