It’s here!

It’s big. It’s comprehensive. It’s heavy. I love it.

There’s a lot to absorb and digest. 583 pages.

More later.

3 responses to “It’s here!

  1. Be interested to see if you agree with Dave Trott’s assessment…

    http://www.cstadvertising.com/blog/2010/09/energy-v-style/

  2. i think this is a rare case of Dave and I disagreeing Tim. i know what he means but how can i find fault with a book that was basically produced for my benefit? at least that’s how it feels anyway.

    i am consumed by it. wallowing in it.

  3. I think this is a perfect case of what is wrong with marketing and what is right with marketing. Often when we think we personally do not like….or do like something, everyone should feel the same. If that was the case wouldn’t the world be one boring place?

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